Bausch & Lomb uses Spoilt Experience Gifts in their lucky draw campaign to drive sales
This was one of Spoilt’s Corporate Services clients who used Spoilt’s unique experience gifts to drive sales in their sales promotion campaign.
Client
Bausch & Lomb, a wellknown healthcare brand offering eye health products such as contact lenses.
Situation
In December 2012, Bausch & Lomb wanted to launch a promotional campaign to drive sales for its daily disposable contact lens products. They wanted to include unique lucky draw gifts which would be attractive to their target demographics.
Solution
Spoilt worked with the client to suggest a number of experiences which would be suitable for their lucky draw promotion and would be cost effective for their campaign. In the final campaign, anyone who purchased a 3-month package of Bausch & Lomb SofLens Daily Disposable or SofLens Daily Disposable for Astigmatism from Optical 88 before the 16th December 2012, were given a chance to enter the lucky draw to win a Private Italian & French Cuisine Cooking Class from Spoilt Experience Gifts!
There were only 6 lucky draw winners. Spoilt helped the client deliver all the gift packages along with the Experience vouchers. Winners were given a 6month period to book their Experience. On the day of the cooking class, winners could bring along 3 additional friends and learn to cook in our cozy kitchen studio to experience the “surprising sensation of vision and smell”.
The campaign was seen in print, Youtube and Facebook.
To see how Spoilt could help your company with your sales promotion efforts, enquire with us here.
