BCT Welcome & Birthday gifts for VIPs

Client

Bank Consortium Holding Limited (BCT) is one of the biggest Mandatory Provident Fund (MPF) providers in Hong Kong, providing pension fund investment services for residents in Hong Kong.

It was founded in 1999 by a group of renowned banks in Hong Kong. The shareholder group currently comprises 8 reputable financial institutions with long history of serving the public, with an extensive network of more than 310 branches in Hong Kong.

Background

BCT was looking for budget experience gifts as welcome & birthday gifts for a broad customer base. The client wanted to offer something unique that would help them stand out from other financial institutions.

Solution

To fulfill BCT’s requirements for its gifts, we recommended our Red Packet Delights gift which had a wide range of gourmet takeaway offers for their customers at a value of HK$100. Instead of everyday cake cards and monetary supermarket vouchers, we offered a range of gourmet food takeaway options such as cakes, gourmet chocolates and Chinese tea. Customers could redeem their gifts in multiple locations across Hong Kong, Kowloon and New Territories at anytime they liked.

Among the most popular gourmet takeaways options, we had Mrs So XO Sauce in a variety of spice levels and assorted flavours of Dutch Cheese by The Dutch.

Physical gift cards with packaging were delivered in bulk to client for easy distribution to customers on their birthday, or to new customers when they registered. After the delivery of gift cards to the client, Spoilt  handled all the redemption procedures and customer enquiries related to the rewards program.