How Sun Life recognises their top employees in their #beourbest campaign
Sun Life Financial is a life insurance company. As one of the largest life insurance companies in Hong Kong financial services market, it offers customers a wide array of protection and wealth management products and services.
Sun Life Financial wanted to reward their employees for their good performance in a recognition program that they created called #beourbest. Sun Life’s top employees were rewarded with Spoilt’s unique experience gifts on a quarterly basis. Sun Life wanted to use Spoilt’s experiential rewards in 4 themes – one for each quarter.
We worked closely with the Sun Life HR department on the whole project – from the choice of memorable experiences to fit with their themes and styles to the delivery of gift vouchers to each employee. At the beginning of each period, they had an internal nomination period which allowed different teams to be nominated for best performing individual or team. The nominees were submitted to the management team who, in turn, confirmed the list of final winners. For individual winners, they are allowed to choose one experience per person. For team winners, each team members are allowed to choose one experience per person.
Sun Life chose 10 experiences for each quarter, so we created an online catalog with the best fit for their themes and experience details for the winners to choose from. The list of experiences was a combination of dining, health & fitness, and fun & exciting experiences. We also provided the design services to match our catalog with their corporate branding colors and elements.
We also offered an option for direct top up payment from the awardees in case they wanted to upgrade their rewards through our online system. Once the awardees had confirmed their selected rewards, they received their rewards as an E-voucher.
Over 40% of the awardees elected to top up for a higher value reward. The most popular choice among Sun Life employees was dining and spa massage experiences. Family experiences were also selected by some awardees.